Search Engine Optimization is a tremendous long-term marketing strategy if you eventually get rankings. If you don’t, then it can seem a waste of time. Here are some tips that can help you find success.
1. Optimize for Google: If you are going to pursue a search engine optimization effort, always focus on Google. It has the most traffic. If you can nail down Google, Yahoo and MSN will soon show similar rankings.
2. Daily Fresh Content: If you want to make the search engines sit up and notice you, add a daily tip to your site. Use automated software to preload the tips.
3. Determining Search Engine Optimization Competition: You should always use Word Tracker for your keyword research. Make sure to use the competition tool to determine how many people are trying to get ranked under a keyword phrase.
4. Keyword Density Analysis: You need to include the keyword phrase you are focusing on in the text of the page in question. The number of times you should include it is known as the keyword density. Personally, you should stick to once every 50 words or so.
5. Avoid Rash Actions: Most forms of internet marketing take time to play themselves out. Don’t act rashly and make changes every few days. You will never find success.
6. What Is KEI: KEI is a term of art in search engine optimization. It refers to whether a keyword phrase is worth trying to get ranked under. A KEI over 10 is worth pursuing. Higher is better.
7. Keyword Research Common Sense: When doing keyword research, don’t leave your common sense at the door. Think about what phrases you would use to search for something and make sure to incorporate them in your site.
8. Finding Online Buyers: People on the web tend to browse a lot, which is why programs like Internet Explorer are called browsers. Focus on buying keywords to get better results. A person that types buy widgets is ready to part with their money.
9. Timing Search Engine Optimization: Time is on your side with search engine optimization. With Google and Yahoo, time is a factor in rankings. The longer you are indexed, the higher you rank.
10. Keywords Article Titles: Many people mistakenly use their keyword phrase in articles submitted to directories. If you do this, the article directory may outrank you!
Ultimately, you need to be disciplined enough to commit to your Search Engine Optimization efforts. Yes, it will take time, but ultimately the payoff will be tremendous in rankings, traffic and revenues. It is always good to outsource the Search engine optimization services to a company who have a team of professionals to do this job for you and they do this in a better and efficient way which will give you good results in very short time. As they have experience in performing this task, hiring an external source for Search engine optimization would be a right choice for marketing effectively bout your company.